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The personal cooling market has undergone a fundamental transformation. What was once a category of simple handheld fans and spray bottles has evolved into a sophisticated wearable technology segment — and the neck fan is its undisputed champion. According to market data, neck fan search volume has grown 180% year-over-year globally, with the category now generating over $800 million in annual retail sales across e-commerce platforms alone. This is not a passing TikTok trend···

Product OverviewTanaka Hiroshi, a Department Store Procurement Head based in Colombia, was searching for high-quality neck fan products to meet surging consumer demand for portable personal cooling solutions. Extended summer seasons across tropical and subtropical regions create year-round demand for personal cooling solutions — neck fans address the need for portable, hands-free cooling. After evaluating multiple neck fan manufacturers, Tanaka Hiroshi selected Wanlin (MistA···